You are Thinking About Content Wrong

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I love when the sunset hits like some Avenue in [, __, ], New York and everybody's, taking a photo that and I have no interest. Even though I'm into this content thing. I'm, like [ __ ], that I don't. First of all, I don't, get it cuz.

I don't, give a [ __ ] about a sunset. My thing is like: if you're working and you're doing your life stuff. If you put out so much content, it would literally be like the same content every day. I think it's.

A really good question couple things, especially if you're wanting to do something this like travel. This is madness. This is where creativity and ideas has to be something I talk more about so, for example, when I think about a hundred pieces of content a day, and this is great because it seems like you're, grounded in Twitter most more than many, because You're, a part of that euro with me yeah.

I think Twitter is an incredibly important part of the hundred piece concept you know. Obviously this is catching and I'm, getting asked about it more. So this is a great opportunity to create some clarity.

Hopefully the team clicks. This lets get raw Gogh to write a piece. You know the hundred piece concept. 2.0. I think we're working on something, but but Twitter is incredibly important. As you know, one of the great things about Twitter is it's, trending topics and the ability to reply to it with retweeting and adding your two cents or typing original thoughts.

So, for me, one of the things that really stands out is if I was asking the normal quote-unquote person to produce 100 pieces of content a day. I guarantee you that I'm, probably subconsciously thinking that 50 of those are Twitter.

You can write, you can retweet and add your two cents. All of a sudden, you're kind of there right. The other thing is I don't, think people understand document versus create. I think people think you need d-roc or Jason.

Following your dust and following you around, I think it's. Just taking a picture like I see content right here like I see content, and maybe I have it, this is probably my strength. I see content and everything.

I think you should take a photo of us talking right now and tweet it and be like holy [ __ ]. I'm. Doing this, with Gary B right now, yeah like there's, Madison Square Garden, yeah - and you know like like this - is New York.

You know like, like, I think there's, a lot more content and by the way, I think that could be done: 15, 20 times on Twitter, Instagram stories and tick-tock without any cost to the preciousness. That is the main reason that everybody can't make a hundred pieces of content.

Okay, you know taking a photo of what you see and adding one sentence is allowing people into your world and you start creating around common interests. The you know a lot of people like Gary. Should I separate my business to life.

I'm, like I put my jets content in my all my content. I put my garage sale stuff there that has nothing to do with the marketing or the business running like. I think it's there, but I do think it's, a strategy mindset and I think everybody thinks this is useless and nobody would care, and I think you should let them decide.

I think when you think something like like, I think I think, when you think you know what I wish it was closer with my sister and I'm gonna start working on that that that should be a tweet that one should tweet like You know what I've, been under estimating sibling relationships, and I'm gonna work on that in 2020.

That's, a piece of content, and then you're walking into a restaurant and a fast casual place, and there's. 23 people lined up to the hottest place in downtown Alabama or New York, and you take a photo and be like.

I guess: cronuts are hot, that's, a piece of content and if you're more visually artistic than I love. When the sunset hits like some Avenue in [, __, ], New York and everybody's, taking a photo that - and I have no interest even though I'm into this content thing.

I'm, like [ __ ], that I don't. First of all, I don't, get it cuz. I don't, give a [ __ ] about a sunset, but I know that people do or mountains or mountains or a pop or what you know. Looking at the creative guys in front of me here and gals like, I know that they see beauty in a puddle catching a mini rainbow in it that I'm, not that kind of artist.

But I'm, an artist in a different way. We're, like you know, like somebody having a funny name on their taxi thing or like, or what you know like everything you do you and I mean I know there's, a hundred other people that do it, but I'm most familiar with d-roc like do you struggle with that with your video people, because they want everything to be very artistic? No, I [ __ ] made them succumb.

I beat the rock down and reframed him, and then he became the blueprint right. I mean no, I don't and by the way this is being Union Yang and we're sitting here and we're sitting here on the day that we released a nice piece of film.

That's 5 minutes and 50 seconds, and I value that as well. I'd, rather go all in on that side. Once a quarter, then everyday spending four days on post-production on a vlog. You know so, like you know, I, like.

I'm like a barbell, I like the extremes to the left and the right, and I think most people are in the middle so that's. How I see that I love when the sunset hits like some avenue in fucking New York and everybody's, taking a photo of that and I have no interest.

, Even though I'm into this content thing, I'm, Like fuck that., I don't. First of all, I don't, get it'cause. I don't, give a fuck about a sunset.. My thing is like: if you're working and you're doing your life stuff.

If you put out so much content, it would literally be like the same content. Every day.. I think it's, a really good question. Couple things., Especially if you're wanting to do something like travel.

. This is tremendous.. This is where creativity and ideas has to be something. I talk more about., So, for example when I think about 100 pieces of content a day - and this is great because it seems like you're, grounded in Twitter more than many because you were a part of that year with me.

. I think Twitter is an incredibly important part of the 100 piece concept. You know. Obviously this is catching and I'm, getting asked about it more. So this is a great opportunity to create some clarity.

. Hopefully the team clicks this.. Let's, get Rog off to write a piece. You know the 100 piece concept. 2.0.. I think we're working on something., But Twitter's. Incredibly important.. As you know, one of the great things about Twitter is its trending topics and the ability to reply to it with retweeting and adding your two cents or typing original thoughts.

. So, for me, one of the things that really stands out is, if I was asking the normal quote: unquote: person to produce 100 pieces of content a day. I guarantee you that I'm, probably subconsciously thinking that 50 of those are Twitter.

. You can write, you can retweet and add your two cents.. All of a sudden, you're kind of there right. The other thing is I don't. Think people understand document versus create.. I think people think you need D-Rock or Jason.

Following you, Dustin following you around., I think it's. Just taking a picture. Like I see content right here. Like I see content in. Maybe I have this is probably my strength.. I see content in everything.

. I think you should take a photo of us talking right now and tweet it and be like & quot Holy shit & quot. I'm doing this with Gary V. right now & quot [ Interviewer ] Yeah. I did I took one before you came in.

, But like there's, Madison Square Garden, you know and like this is New York.. You know like. I think there's, a lot more content. And by the way I think that could be done 15 to 20 times on Twitter, Instagram stories and TikTok without any cost to the preciousness.

That is the main reason that everybody can't make 100 pieces of content.. You know taking a photo of what you see and adding one sentence is allowing people into your world and you start creating around common interests.

. You know a lot of people are like Gary. Should I separate my business and life I'm. Like I put my Jets content in all of my content., I put my garage sale, stuff there. That has nothing to do with the marketing or the business running.

Like. I think it's there, but I do think it's. A strategy mindset. And I think everybody thinks this is useless and nobody would care, and I think you should let them decide.. I think when you think something like.

I think I think, when you think you know what I wish I was closer with my sister and I'm gonna start working on that that that should be a tweet. That one should tweet like. You know what I've been underestimating sibling relationships and I'm gonna work on that in 2020.

. That's, a piece of content. And then you're, walking into a restaurant, a fast casual place, and there's. 23 people lined up to the hottest place in downtown Alabama or New York, and you take a photo and be like.

I guess cronuts are hot., That's, a piece of content. And if you're more visually artistic, then I love when the sunset hits some avenue in fucking New York and everybody's. Taking a photo of that and I have no interest.

, Even though I'm into this content thing, I'm, like fuck that., I don't. First of all, I don't, get it'cause. I don't, give a fuck about a sunset., But I know that people do. Or mountains. Or mountains, or you know I'm.

Looking at the creative guys in front of me here and gals like, I know that they see beauty in a puddle catching a mini rainbow in it. That I'm. Not that kind of artist.. But I'm, an artist in a different way where, like you know like somebody having a funny name on their taxi thing or like everything, is content.

. Do you, and I mean I know there's 100 other people that do it, but I'm most familiar with D-Rock like do you struggle with that with your video people, because they want everything to be very artistic? No, I fucking made them succumb.

, I beat D-Rock down and reframed him, and then he became the blueprint right. I mean now I don't and by the way, this is being yin and yang., And we're sitting here on the day that we released a nice piece of film.

That's, five minutes and 50 seconds, and I value that as well.. I'd, rather go all in on that side, once a quarter than every day spending four days on post production on a vlog., You know so, like you know, I'm.

Like a barbell., I like the extremes to the left and the right., And I think most people are in the middle., So that's. How I see that